Keeping Shop

This book explains the management principles and practices employed by the more successful firms (including the major retail chains) and shows how they can be applied by smaller independents to great effect. Areas covered include: managing people; training and development; merchandising and display; customer service; selling skills; company image; promotions; security; and much more besides. Times are especially tough for retailers now, and they need all the help they can get to stay afloat, and stay profitable. This invaluable guide will point them in the right direction.