Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J.

Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know

Groothandel - BESTEL
€ 41,95

Leverbaar

Measurable performance and accountability have become the keys to marketing success. This book gives an overview of the most powerful metrics you can use to measure the results of marketing

Ingenaaid | 368 pagina's | Engels
1e druk | Verschenen in 2008
Rubriek:

  • NUR: Marketing
    • ISBN-13: 9780273722038 | ISBN-10: 0273722034