LEA's Communication Ser. : Research and Evaluation

The core question for every public relations researcher is how public relations works: what it does in, to and for organizations, publics, or in the public arena. The answer to this question varies according to the methodologies the researcher uses. To address this circumstance, and to contribute toward establishing a solid research foundation, Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself.