Bilton, Chris

Management and Creativity : From Creative Industries to Creative Management

Groothandel - BESTEL
€ 36,95

Leverbaar

This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between `creatives and `suits . Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.

Ingenaaid | 216 pagina's | Engels
1e druk | Verschenen in 2006
Rubriek:

  • NUR: Bedrijfskunde algemeen
  • ISBN-13: 9781405119962 | ISBN-10: 1405119969