Albarran, Alan B.

Management of Electronic Media

Wadsworth
€ 121,58

Leverbaar (er is een nieuwe druk bekend)

MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

Ingenaaid | 336 pagina's | Engels
3e druk | Verschenen in 2005
Rubrieken:

  • DDC: Communications; telecommunication
  • LCC: Language and Literature » Philology. Linguistics » Communication. Mass media » Special aspects (P96.M34A4 2006)
    • ISBN-13: 9780534563998 | ISBN-10: 0534563996