Managing Customers Through Economic Cycles

This book focuses on the unique knowledge, skills, and underlying disciplines to enable any business to optimally address the distinct customer opportunities, challenges, and risks created as customers transition through economic cycles and provides the strategies and detail tactics applied by the world s most well known Fortune 500 organizations and innovative small businesses including how they: Tuned their marketing campaigns to economy specific consumer/business sensitivities. Created the 2 types of customer loyalty that best weathered economic turmoil. Adopted their sales strategy to how consumers/businesses changed their perception of value in each economic condition. Optimized their consumer value proposition or commercial business case for each type of economy. Leveraged the behavioral mechanics of how economic conditions changed consumer and business buying behavior. Applied consumer and operational information best practices for each economic transition. Unleashed the unique power of Online and Offline communities to get and keep their customers through economic cycles. Maximized their employee s effectiveness through economic cycles and transitions The book is based on real world "lessons learned": what worked and what didn t with consumers and businesses across each economic cycle and transition.