Rayner, Jenny

Managing Reputational Risk : Curbing Threats, Leveraging Opportunities

Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications. It illustrates, through numerous examples of good and not so good business practice, the importance of respecting and nurturing reputation as a critical intangible asset. It demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible and responsive, as well as equipping it to meet the challenges that lie ahead. Whether you are an executive or non executive director in the public, private or not for profit sector, a company secretary, risk or audit manager, corporate affairs or investor relations professional, fund manager or communications consultant, this book will be relevant to you. Managing Reputational Risk provides a comprehensive and practical framework for curbing threats and leveraging opportunities to reputation.  It: Explores the convergence of the risk management, reputation management, corporate governance and corporate social responsibility agendas Debunks the reputation risk myth and demystifies risk management theory  Simplifies reputation management by examining the seven drivers of reputation from a risk perspective Highlights the pivotal role of non executive directors Examines the impact of growing shareholder, consumer and pressure group activism Spells out the importance of good communication and solid assurance in bridging the stakeholder credibility gap