Market Entry in Japan

'Market Entry in Japan' aspires to support academics in their work on Japan and managers on their way to Japan and to provide them with help when they get there. The many and varied ways of doing business which arise from entrepreneurial creativity are made clearer with a well-researched and up-to-date representation of some of the more important aspects of society, business and management. Some of the idiosyncrasies of Japanese culture and society are examined as is the development and organization of specifically Japanese management culture, primarily in the area of manufacturing companies. Last but not least, this book offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success. Illustrating the challenges, opportunities and routes to successfully doing business in Japan, this book is targeted at managers in both small and medium-sized companies and large multinational companies, whose corporate and business strategies involve getting to grips with Japan. These companies might have exportable products or services or they are already manufacturing abroad. They have frequently gathered experience in other foreign markets and are now taking a tentative step towards a new and highly competitive economic environment - the step towards Japan.