Marketing Competences and Strategic Flexibility in China

List of Tables vii List of Figures ix Preface xi Acknowledgements xiv About the Authors xv Introduction 1(12) Aims and objectives of the study 2(1) Background of the study 3(3) How was the study conducted? 6(1) What is the intent of the book? 6(1) To whom is this book directed? 6(1) Justification of the study 7(1) Theoretical significance 7(2) The methodological significance 9(1) The practical significance 9(1) Contributions to research 10(2) Rationale for the selection of firms in China 12(1) Philosophical Notions and Framework 13(18) Introduction 13(1) Definitions of constructs and constituents of core competences 13(4) Customer-focused performance and the whole performance system 17(4) Determinants of firm performance from different perspectives 21(9) Summary 30(1) Turbulent Chinese Business Environment 31(16) Introduction 31(1) Perspectives and curiosity concerning 'made in China' 32(1) High technology industries in China 33(5) Current situation and future trend of environmental turbulence in high technology industries in China 38(5) Is Chinese business practice shifting the international business model? 43(1) Responses from the transnational companies in China 44(1) Summary 45(2) Constructs and Constituents of Core Competences 47(37) Introduction 47(1) Theoretical framework 48(3) Dimensions of customer-focused performance and their relationships 51(11) The key resource-based determinants and their impacts 62(15) Moderating role of environmental turbulence 77(2) Brief discussion 79(3) Summary 82(2) A Structured Survey in Beijing, Tianjin and Shenzhen 84(61) Introduction 84(1) Research design 84(4) Sampling and data collection 88(12) Questionnaire design and revision 100(5) Operationalization of the constructs 105(12) Survey responses 117(9) Data analysis methods 126(16) Potential problems 142(2) Summary 144(1) Creation of Strategic Flexibility and Core Competence 145(58) Introduction 145(1) Construct validation and relevant measurement models 145(31) Structural equation models building and propositions testing 176(19) Complementary analysis based on the combined data 195(6) Summary and golden rules 201(2) Conclusions and Implications 203(19) Discussions and conclusions 203(7) Contributions and implications 210(7) Directions for future research 217(5) Notes 222(3) References 225(22) Name Index 247(6) Subject Index 253