Malhotra, Naresh

Marketing Research and SPSS 11. 0 Package

For MBA and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.