Kerin, Roger A.
DDC: General management
LCC: Social Sciences » Commerce » Business » Marketing (HF5415.M29474 2003)
ISBN-13: 9780072825367 | ISBN-10: 0072825367
Marketing
McGraw-Hill Higher Education
€ 1,34
Leverbaar (er is een nieuwe druk bekend)
'Marketing' features up-to-date examples that students are likely to recognise from their own experiences in the marketplace, plus classic examples that they can easily relate to text concepts and marketing decisions.
Gebonden | 741 pagina's
7e druk | Verschenen in 2013
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