Media Management in the Age of Giants : Business Dynamics of Journalism

Preface.1. The Responsibilities of Media and Journalism.2. Preparing Yourself for Management.3. Motivation and the Work Force.4. Qualities of Leadership and Management.5. Decision Making.6. Media Ethics, Regulation, and the Law.7. Operations/Structure of Corporate Media.8. Budgeting/Financial Management.9. Sales, Marketing and Market Analysis.10. Consolidation and Convergence.11. Entrepreneurship.12. Technology Creates a New Media.Index