Morals and Markets : The Development of Life Insurance in the United States

Acknowledgments viii Introduction to the Transaction Edition ix Preface xi Historical and Economic Background 1(8) The Persistent Puzzle 9(18) A Comparative Perspective 27(14) The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41(26) Life, Chance, and Destiny 67(24) Marketing Life: Moral Persuasion and Business Enterprise 91(28) The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119(30) Conclusions 149(6) Notes 155(28) Selected Bibliography 183(18) Index 201