Net Privacy

Electronic customer intelligence gathering has been perceived as a major advantage of doing business online. Yet, according to a recent "Business Week" poll, 92% of Internet users are uncomfortable with the practice of ebusinesses selling their personal information to other businesses. In this timely guide, two acknowledged experts on the subject arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for privacy while permitting them the latitude they need to do business competitively over the Internet. Michael Erbschloe and John Vacca explore, in-depth, the key privacy issues leading to the breakdown of ebusinesses today. They then walk managers through the steps for developing, implementing, and managing a proven enterprise privacy plan, along with clear, accessible explanations of the technology involved and proven techniques for measuring the plan's success.