Kimpel, Dan

Networking Strategies For The New Music Business

Introduction xi Personal Paths in the Music Business 1(15) The Kind of Person 2(1) Assessing Your Strengths 3(1) Songwriters 3(1) Musicians 4(1) Music Biz Pro's: Aspiring Moguls 5(1) Technical Triumphs 6(1) Born to Succeed 7(2) Reinvention 9(1) Signs from the Universe 10(2) The Commitment Key 12(1) Time Has Come Today 13(2) Summary 15(1) The Modern Music Business 16(27) Transmission Is Secondary 16(1) Expanding and Contracting Genres 17(1) The New Music Entrepreneurs 18(1) Music for Kids 19(1) Soundtrack to a Fast Track 20(2) Internet Notions 22(1) Fish or Fowl? 23(2) A Mosaic of Mediums 25(2) Radio Is Our Salvation 27(4) Satellite, Public, and Internet Radio 31(2) chris and thomas: Acoustic Essence 33(2) Music Publishing: The Way In 35(2) Major and Indie Labels 37(1) Music Biz Marionettes: Who Pulls the Strings? 38(1) Validation 39(1) American Idolization 40(2) Summary 42(1) Personalities Plus 43(19) Ten Successful Attributes of Music Biz Professionals 43(6) Negative Notions 49(2) The Put Down 51(1) Negative to Positive 52(2) Find Reasons to Feel Good about Yourself 54(1) Visualize Your Success 54(1) Network with People You Respect and Observe Their Traits 55(1) The Smooth Road 55(2) Myths 57(1) Reinvention 58(1) Same Old Same Old 59(1) Summary 60(2) True Tales 62(25) The I's Don't Have It 62(1) The Power of ``You'' 63(1) Could'a, Should'a, Would'a 64(2) You're It 66(1) Bridges Aflame 67(1) Celebrity 68(1) Ten Strategies for Interacting with Celebrities 69(2) How Would I Reach You? 71(1) Who Needs You? 72(2) Look Around 74(1) Sixth Sense 75(1) Drugs in the Music Biz 76(1) On the Road with John Mayer 77(1) Am I Too Old to Rock? 78(3) Critical Crises and Drama Queens 81(2) Ten Networking Strategies for Dispelling a Crisis 83(1) Treat Everyone with Respect 84(2) Summary 86(1) Making Contact 87(25) Body Language 87(2) Good Grooming 89(1) Clothes Horse 90(1) Ups and Downs in the Capitol Tower 91(2) Ten Visual Cues for Your ``Look'' 93(1) Conversation Instigation 94(1) Ten Conversation Leaders 95(2) Sensitive Areas 97(1) Assumptions to Avoid about Anyone to Whom You're Introduced 98(1) Complimentary Consideration 98(2) Remembering Names 100(1) Did You Drop That Name? 101(1) Business Cards 102(1) Working the Room 103(3) Hidden Opportunities 106(2) Practice Makes Perfect 108(1) The Fine Art of the Studio Hang 109(3) Telephone and E-Mail 112(13) The Telephone 113(1) Sound 114(1) Reflections of Power 115(1) Telephone Basics 116(1) Telephone Tracking 117(1) Cell Phones: Antennas of Satan? 118(3) Cell Phone Etiquette 121(1) E-Mail 122(3) Creating Effective Tools of the Trade 125(28) Press Kits 126(1) The Folder 127(1) The Cover Letter 127(1) A CD or DVD 128(1) The Bio 129(4) Your Photo 133(1) Full-Court Press 134(2) Credibility in the Credits 136(2) The Man in the Gorilla Suit 138(1) Extreme Strategies 139(1) Rejection 140(1) Ten Thoughts on Overcoming Rejection 141(1) Ten Reasons Your Calls Are Not Returned 142(3) Web-Wise 145(1) Do I Need a Web Site? 146(5) Additional Resources 151(2) Live Venues and Ventures 153(19) Gigology 101 153(1) Creative Outlets 154(2) Alternative Venues 156(1) Inventing Your Own Show 157(1) Soft Ticket 157(1) How to Make a Soft Ticket Show Work for You 158(1) You Sounded Fabulous! 159(1) Ten Post-Performance Tips 159(1) Performance Peeves 160(1) Ten Commandments of Club Land 161(1) Club Clues 162(1) Soundman Scenarios 163(1) Scams 164(2) Compilation CDs 166(3) Performing Rights 169(3) Success Stories 172(16) Jeffrey Steele: Country Craftsman 173(5) Lindy Robbins: Late Bloomer 178(5) Luis Resto: Lost in the Music 183(2) Bob Malone: Road Warrior 185(2) Summary 187(1) Go Where You Wanna Go 188(19) Nashville 189(4) New York 193(3) Los Angeles 196(4) Emerging Cities 200(1) All Over the Map 201(1) Music Conferences 201(1) 15 Tips to Maximize Your Conference Experience 202(2) World Beat 204(1) Further Afield 205(2) Defining Your Direction 207(14) Questions for Artists 208(2) Questions for Aspiring Moguls 210(2) Teamwork 212(1) Management 212(1) When Do You Need a Manager? 213(1) What to Look for in a Manager 214(1) Do You Want to Be a Manager? 215(1) Your Lawyer 215(1) Agents 216(1) Your Publicist 217(1) Artist's Responsibilities 218(1) Get a Job 219(2) It's a Wrap 221(8) Creative Confluence 221(1) Five Tips for Personal References 222(1) Back Home 223(1) Making It Happen Where You Are 224(2) What Have You Been Given? 226(1) In Conclusion 227(2) Appendix A Resources 229