Niche Envy - Marketing Discrimination in the Digital Age

Groothandel - BESTEL

€ 29,95

Leverbaar

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

Gebonden | 240 pagina's | Engels
1e druk | Verschenen in 2006
Rubriek:

NUR: Bedrijfskunde algemeen

ISBN-13: 9780262201650