Political Persuasion and Attitude Change

Chapter 1. Political Persuasion: The Birth of a Field of Study 1(16) Diana C. Mutz Paul M. Sniderman Richard A. Brody Part 1. Mass Media and Political Persuasion 17(108) Chapter 2. The Myth of Massive Media Impact Revived: New Support for a Discredited Idea 17(62) John Zaller Chapter 3. News Media Impact on the Ingredients of Presidential Evaluations: A Program of Research on the Priming Hypothesis 79(22) Joanne M. Miller Jon A. Krosnick Chapter 4. The Craft of Political Advertising: A Progress Report 101(24) Stephen Ansolabehere Shanto Iyengar Part 2. Persuasion by Political Elites 125(70) Chapter 5. It's a Matter of Interpretation 125(20) James H. Kuklinski Norman L. Hurley Chapter 6. Some of the People Some of the Time: Individual Differences in Acceptance of Political Accounts 145(26) Kathleen M. McGraw Clark Hubbard Chapter 7. Methodological Considerations in the Analysis of Presidential Persuasion 171(24) Lee Sigelman Alan Rosenblatt Part 3. Individual Control of the Political Persuasion Process 195(98) Chapter 8. Creating Common Frames of Reference on Political Issues 195(30) Dennis Chong Chapter 9. The Candidate as Catastrophe: Latitude Theory and the Problems of Political Persuasion 225(24) Gregory Andrade Diamond Michael D. Cobb Chapter 10. Persuasion in Context: The Multilevel Structure of Economic Evaluations 249(18) Jeffery J. Mondak Diana C. Mutz Robert Huckfeldt Chapter 11. Time of Vote Decision and Openness to Persuasion 267(26) Steven H. Chaffee Rajiv Nath Rimal Contributors 293