Pow! Right Between the Eyes : Profiting from the Power of Surprise

Here s a Surprise: statistics show that only the smartest and most dedicated of readers actually take the time to peruse the inside flaps of a book cover. By doing so, your deed speaks volumes of your commitment to doing something different and separating yourself from the rest of the pack. Way to go! Rest assured that this commitment will not go unrewarded. You re about to learn how to change your business and delight your customers. By following this book s Tao of POW!, you ll discover how to apply the "Lubricant to Yes" to deliver "Euphoric Shock," and how to generate lopsidedly influential POW! moments. You ll realize why "Everyone s a Kid in Disneyland," learn how to "Time Bomb," see through "Virgin Contact Lenses," understand the reason why there doesn t always need to be a reason . . . and then get to use these tactics to grab attention and earn a special place in the hearts and wallets of your customers. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, author Andy Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snacks. And he shows how today s smartest companies are winning big by expanding the boundaries of delightful extremes. Drawing on real life examples from recognized corporate giants like Oprah, Target, Harvard University, Nintendo Wii, Kraft, and P&G and featuring dollar bill explosions, rogue wirecutters, sexy thongs, and insanely expensive hamburgers POW! takes you where no other business book has gone before and gives you the tools to take yourself, your projects, and your bottom line further, right now. So get set for a wild ride. ReadY ...take aim ...and POW!