Ewen, Stuart

Pr! : A Social History of Spin

Groothandel - BESTEL

Leverbaar

Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion

Ingenaaid | 496 pagina's
1e druk | Verschenen in 1998
Rubriek:

  • NUR: Economie en bedrijf algemeen
  • ISBN-13: 9780465061792 | ISBN-10: 0465061796