Reading Images : The Grammar of Visual Design

Preface vii(2) Acknowledgements ix Introduction: the grammar of visual design 1(14) 1 The semiotic landscape: language and visual communication 15(28) 2 Narrative representations: designing social action 43(36) 3 Conceptual representations: designing social constructs 79(40) 4 Representation and interaction: designing the position of the viewer 119(40) 5 Modality: designing models of reality 159(22) 6 The meaning of composition 181(49) 7 The materiality of meaning: surface and inscription 230(12) 8 The third dimension 242(22) 9 Colourful thoughts (a postscript) 264(4) References 268(13) Index 281