RFID and Beyond : Growing Your Business Through Real World Awareness

Quantities of time, ink, and energy have been devoted to Radio Frequency Identification (RFID) and its potential effect on business, industry, even the whole of society. In this forward-thinking work, visionary executive Claus Heinrich looks beyond the limitations of a single technology, creating an exciting view of a future framed in the dynamic model he calls Real World Awareness. Your journey begins with a look at how the business world is replicating the aviation model. You will explore the adaptive business network, the consumer-driven supply network, and other new business paradigms, as well as the technology behind RFID tags, smart cards, and sensors. More than a dozen top business leaders and technology educators have contributed their wisdom and perspective to help prepare you for the challenges facing early implementers of Real World Awareness, including the social, political, and legal issues swirling around RFID technology. Finally, you will see how RFID will revolutionize business processes to offer value undreamed of—until now. Additional insight by these business and technology leaders Pekka Ala-Pietilä, President, Nokia Corporation Peter Bauer, Executive Vice President, Chief Sales and Marketing Officer, Infineon Technologies AG Michael Dell, Chairman and Founder, Dell Inc. Ron Dennis, Team Principal, Team McLaren Mercedes Charles Fine, Massachusetts Institute of Technology Patrick P. Gelsinger, Senior Vice President and Chief Technology Officer, Intel Corporation R. Keith Harrison, Jr., Global Product Supply Officer, The Procter & Gamble Company Stefan Lauer, Executive Board Member, Deutsche Lufthansa Jonathan Loretto, Capgemini's Executive Representative at EPCglobal and Global Technology Lead on RFID for Capgemini Group Zygmunt Mierdorf, Chief Information Officer, METRO Group Navi Radjou, Vice President, Enterprise Applications Team, Forrester Research Viola Schmid, Professor, Darmstadt University of Technology David Simchi-Levi, Professor, Massachusetts Institute of Technology Ed Toben, Chief Information Officer, Colgate Ray Valeika, former Senior Vice President for Technical Operations, Delta Air Lines (retired Oct. 1, 2004) Juergen Weber, Chairman of the Board, Lufthansa Klaus Zumwinkel, CEO and Chairman of the Board of Management, Deutsche Post World Net