Hyde, Charles K.

Riding the Roller Coaster : A History of the Chrysler Corporation

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€ 33,95

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List of Tables x Preface xi Introduction xiii Abbreviations xvi From Railroad Shop Sweeper to Second-in-Command at General Motors: The Early Life and Career of Walter Percy Chrysler 1(14) Roots: Willys-Overland, Chalmers, and Maxwell 15(14) Walter Chrysler's Car and His Company, 1924--27 29(16) The Dodge Brothers and Their Company 45(16) Dodge Brothers in the 1920s 61(12) Success and Struggle, 1928--33 73(14) Chrysler in the Mid-1930s 87(24) Chrysler in the Late 1930s 111(16) Chrysler in the Second World War 127(22) Postwar Recovery and Crisis, 1945--50 149(12) The Tex Colbert Era, 1950--61 161(26) The Lynn Townsend Era: The Fat Years, 1961--68 187(20) The Lynn Townsend Era: The Lean Years, 1969--79 207(26) Lee to the Rescue, 1978--83 233(30) Lee's Company, 1984--92 263(32) Chrysler into DaimlerChrysler, 1993--2002 295(20) Conclusion: Chrysler Corporation: A Retrospective 315(4) Notes 319(52) Index 371

Gebonden | 408 pagina's | Engels
1e druk | Verschenen in 2003
Rubriek:

  • NUR: Economie en bedrijf algemeen
  • ISBN-13: 9780814330913 | ISBN-10: 0814330916