Ruthless Self-Promotion in the Music Industry

Introduction vi Cultivating the ruthless spirit 1(12) Acquiring necessary ruthless skills 13(10) Crafting your ruthless image and message 23(19) Doing ruthless market research 42(9) Understanding ruthless psychology and philosophy 51(19) Creating a ruthless self-promotion plan 70(7) Producing ruthless promotional material 77(27) Using ruthless promotion tactics 104(28) Ruthless audio and video promotions 132(14) Ruthless publicity 146(24) Ruthless advertising 170(12) Ruthless Internet 182(15) Ruthless relationship building 197(15) Ruthless events 212(12) Ruthless sales 224(22) Ruthless self-promotion in action 246(14) Getting ruthless help 260(17) Closing 277