Service Orient or Be Doomed! : How Service Orientation Will Change Your Business

Introducing service orientation as a vision and philosophy that can impact a business, this innovative new book equips the reader to: Best use technology resources to meet goals Unleash their "inner nerd" to embrace IT as part of their business as a whole Address the "mother of all business problems": inflexibility Know the technological factors that pressure a business to innovate Understand buzzwords with Jargon Watch sidebars Conversational in style and alternately irreverent, humorous, and intelligent in tone, authors Jason Bloomberg and Ronald Schmelzer—senior analysts for highly respected IT advisory and analysis firm ZapThink—offer a magna carta to CEO and small business owner alike that erases the line between business and technology toward a new service oriented approach.