Shoveling Smoke : Advertising and Globalization in Contemporary India

Illustrations vii Acknowledgments ix Introduction 1. Locations: Advertising and the New Swadeshi 3(34) 2. Elaborations: The Commodity Image 37(22) Part One 3. Citizens Have Sex, Consumers Make Love: KamaSutra I 59(40) 4. The Aesthetic Politics of Aspiration: KamaSutra II 99(50) Part Two 5. Bombay Global: Mobility and Locality I 149(36) 6. Bombay Local: Mobility and Locality II 185(30) Part Three 7. Indian Fun: Constructing "the Indian Consumer" I 215(35) 8. Close Distance: Constructing "the Indian Consumer" II 250(39) Notes 289(42) Works Cited 331(20) Index 351