Light, Larry; Kiddon, Joan

Six Rules for Brand Revitalization : Learn How Companies Like McDonald's Can Re-Energize Their Brands

Groothandel - BESTEL
€ 36,95

Leverbaar

The former CMO of McDonald's explains how he masterminded the most remarkable brand turnaround in business history, and introduces a 6-step plan for revitalising any brand

Gebonden | 218 pagina's | Engels
1e druk | Verschenen in 2009
Rubriek:

  • NUR: Marketing
    • ISBN-13: 9780136043317 | ISBN-10: 0136043313