Soft Sell : The New Art of Selling, Self-Empowerment and Persuasion

With over 150,000 copies of this classic sales tide sold, Soft Sell's unique approach to selling is a bona fide hit! Author Tim Connor explains the concepts of success and motivation and how to take responsibility for your own success. With this book, you will master the techniques necessary for dealing with fear, failure and rejection. Learn how to effectively "read" people and find the dominant emotional buying motive of your potential client.Soft Sell is the rare book that combines pragmatic, real-world advice with helpful hints and strategies to build meaningful relationships to advance your business and to help you build self-esteem. Its results-oriented approach will power-boost you to personal sales success.