Start Small, Finish Big; Fifteen Key Lessons to Start--and Run--your Own Successful Business; Fifteen Key Lessons to Start--and Run--your Own Successful Business

At age seventeen Fred DeLuca borrowed $1,000 from a friend - and started SUBWAY. Today, over 30,500 stores in over 87 countries and annual sales exceeding $9 billion, Fred DeLuca's SUBWAY is a success story with a message...Start Small, Finish Big. In this trail-blazing, iconoclastic book, Fred DeLuca draws on his own experience and that of twenty-two other entrepreneurs who started on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King, and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals: where winners get their ideas ...and where to look for yours; the two ways - the only two ways - to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; and, the essential lesson of being persistent.