Reading, Clive

Strategic Business Planning : An Action Program for Forward-Looking Business

This practical book will dispel the mystique of business strategy and planning in a user-friendly, jargon free way for all levels of management. A unique process developed by the author, Strategic Business Planning has successfully been implemented in hundreds of organizations. Illustrating how the SBP process can improve the performance and competitive position of the company, each step -- from building the top team to strategic options, evaluation and managing strategically -- are explained in the book.