Pearce, John; Robinson, Richard

Strategic Management

McGraw-Hill Higher Education
€ 140,49

Leverbaar

Contains contemporary research in strategic management with an emphasis on conceptual tools and skills. This book includes BusinessWeek short cases and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.

Gebonden | 1040 pagina's
11e druk | Verschenen in 2008
Rubrieken:

  • DDC: General management
  • LCC: Social Sciences » Industries. Land use. Labor » Management. Industrial management » Theory. Method. Relation to other subjects (HD30.28.P3395 2009)
    • ISBN-13: 9780073381367 | ISBN-10: 0073381365