Strategic Marketing in the Legal Profession 2

Managing Partner’s hugely popular report on Strategic Marketing is now in its second edition. Completely revised and updated Strategic marketing in the legal profession contains powerful new content. Designed to cover the specific challenges of marketing a modern law firm this report will allow you to expand, update and test your marketing strategy to give your firm an edge in the hyper-competitive legal market place and make a real impact on your firm’s bottom line. Gain access to crucial information allowing you to: - Improve your client relations programme to give cost-effective, transparent service; - Tailor your business development programme to engage new clients; - Develop consistent case management across multiple teams or offices; - Utilising CSR and public relations to raise profile and increase sales; - Integrate your marketing activities to make them a part of the fabric of the firm; - Improve your branding with strong, easily reinforced messages; - Increase profitability by engaging fee earners with your business development; - Enhance your website by tailoring its features to the needs of your clients; - Deliver improved sales performance across the firm. The new edition contains completely new content with major contributions from: Eversheds; Berwin Leighton Paisner; Boyes Turner; CMS Cameron McKenna; Simmons & Simmons; Baker & McKenzie; Nabarro; Speechly Bircham; Linklaters; Wragge & Co; Denton Wilde Sapte; Field Fisher Waterhouse.