Cravens, David W.; Piercy, Nigel F.

Strategic Marketing

McGraw-Hill Higher Education
€ 98,28

Leverbaar (er is een nieuwe druk bekend)

Discusses the concepts and processes for gaining advantage in the marketplace. This book examines components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix.

Gebonden | 864 pagina's
7e druk | Verschenen in 2002
Rubrieken:

  • DDC: General management
  • LCC: Social Sciences » Commerce » Business » Marketing (HF5415.135.C72 2003)
    • ISBN-13: 9780072466652 | ISBN-10: 0072466650