Strategic marketing

Strategic Marketing explores key areas including: -Current trends in legal services marketing. Exploring levels of sophistication in law firm marketing and business development; -Culture and behavioural change. Change management and leadership within marketing strategies; -CRM and key account management. An assessment of the best techniques in action today; -Branding initiatives. If clients still choose their firms based on individual lawyer relationships, does branding really matter? An in-depth analysis plus case studies detailing current branding techniques; -Pitching and procurement – effective strategies. How is the current market affecting buying strategies and how should your firm respond?