The Committed Enterprise : Making Vision, Values and Branding Work

It is easier to describe vision and values than implement them. However this updated paperback edition of <STRONG>The Committed Enterprise</STRONG> shows how to achieve success by understanding the needs of stakeholders and maximising them. <BR id="CRLF"><BR id="CRLF">It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others. <BR id="CRLF"><BR id="CRLF">The text is essential reading for managers, and students of strategic organisational strategy.