The Communication Catalyst : The Fast (But Not Stupid) Track to Value for Customers, Investors, and Employees

Foreword vii Acknowledgments ix Introduction xi PART / ONE Uncommon Leadership, Uncommon Value The Communication Case for High-Velocity Value 3(34) Chapter Summary 26(4) Rev Lesson: The Fishing Blues 30(7) Valuable Perception: The Leader's Edge 37(38) Chapter Summary 62(3) Rev Lesson: Resistance, Research, Mail, and Sandwiches 65(10) PART / TWO The Cycle of Value: A Conversational Architecture Align: Intersect 75(29) Chapter Summary 94(3) Rev Lesson: You Can't Have a Band without a Song 97(7) Align: Invent 104(17) Chapter Summary 112(2) Rev Lesson: It's Just Your Imagination 114(7) Align: Invest 121(21) Chapter Summary 132(2) Rev Lesson: Budget Is Policy 134(8) Act: Engage, Clarify, and Close 142(26) Chapter Summary 15(143) Rev Lesson: It's Not the Skillet, It's the Cook 158(10) Adjust: Review and Renew 168(31) Chapter Summary 186(3) Rev Lesson: Stomping on Dreams 189(10) PART / THREE Moments of Truth Raising and Resolving Valuable Issues 199(27) Chapter Summary 210(1) Rev Lesson: Change Partners and Dance 211(15) The Back Road to Brilliance 226(11) Chapter Summary 229(2) Rev Lesson: If You Have to Eat Crow, Eat It Fresh 231(6) Appendix A---Generic Steps to the Intersection 237(2) Appendix B---Evaluation Tool 239(2) Index 241