The Cult of the Customer : Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

No matter what you sell, who you sell it to, or how much (or little) of it you sell, your business revolves around customers. Keeping customers happy, keeping them coming back for more, and keeping them loyal to your brand are the most basic ingredients of business success. The Cult of the Customer shows you how to create the kind of customer experience that leads to endless loyalty and constant referrals. In today s competitive business climate, you can t just satisfy your customers. You have to be better than that, giving them experiences that they won t forget. You must amaze them with "Moments of Magic" that transform them into customer evangelists—customers who go out of their way to tell the world about you and your business.