Vyge, John

The Dragons' Den Guide to Real-World Business Models

Foreword ix Part I: Business Model Mechanics 1 Chapter 1: What Do You Bring to the Table? 3 The Warm-Up: Self-Assessment Defined 5 Chapter 2: Why Will Your Business Succeed? 17 The Warm-Up: Business Case Defined 19 Chapter 3: Is Your Idea Technically and Financially Feasible? 25 The Warm-Up: Feasibility Study Defined 27 Chapter 4: An Introduction to Business Model Mechanics 33 The Warm-Up: Business Model Defined 35 Chapter 5: Assessing Your Business Idea 39 The Warm-Up: Business Opportunity Defined 41 Part I Self-Study Workshop 46 Part II: Licensing Business Models 49 Chapter 6: The Licensing Business Model 51 The Warm-Up: Licensing Business Model Defined 53 Chapter 7: The Franchising Business Model 61 The Warm-Up: Franchising Business Model Defined 63 Part II Self-Study Workshop 69 Part III: Retail Business Models 71 Chapter 8: The Consumer Direct Business Model 73 The Warm-Up: Consumer Direct Business Model Defined 75 Chapter 9: The Retail Business Model 81 The Warm-Up: Retail Business Model Defined 83 Chapter 10: The Pop-Up Business Model 91 The Warm-Up: Pop-Up Business Model Defined 93 Chapter 11: The Party-Plan Company Business Model 101 The Warm-Up: Party-Plan Company Business Model Defined 103 Part III Self-Study Workshop 108 Part IV: Membership Business Models 113 Chapter 12: The Subscription Box Business Model 115 The Warm-Up: Subscription Box Business Model Defined 117 Chapter 13: The Member Community Business Model 123 The Warm-Up: Member Community Business Model Defined 125 Chapter 14: The Flash Sales Business Model 131 The Warm-Up: Flash Sales Business Model Defined 133 Part IV Self-Study Workshop 138 PART V: Crowdsourcing Business Models 141 Chapter 15: The Crowdsourcing Business Model 143 The Warm-Up: Crowdsourcing Business Model Defined 145 Chapter 16: The Crowdfunding Business Model 151 The Warm-Up: Crowdfunding Business Model Defined 153 Chapter 17: The Peer-to-Peer Sharing Business Model 161 The Warm-Up: Peer-to-Peer Sharing Business Model Defined 163 Part V Self-Study Workshop 168 Part VI: If All Else Fails 171 Chapter 18: The Freemium Business Model 173 The Warm-Up: Freemium Business Model Defined 175 Part VI Self-Study Workshop 180 Conclusion: The Dragons’ Den Playbook 183 Appendix A: Making a Business-Plan Blueprint 187 Appendix B: Pitching to Investors 195 Notes 203 Glossary 207 Acknowledgements 211 About the Author 213 Index 215 Looking for More? 227