The Emocode

If everything is makeable and all you have got is your life, why not reinvent it? Why would you not put yourself on the map again, made over as a new identity? What goes for you as a person also goes for your brand, your organisation, your company: inject new life into it! You can breathe personality into your brands, but you can also mirror the process and transform persons (and personae) into branded identities. So there is room for manoeuvre with branding experience: welcome to the land of gnidnarb, where personalities can be branded by designing an emotional halo from and around them. Mind you, this does require know-how on the magic of the emocode. The emocode is the personal bar code that holds the experience profile of an identity. The key to scan this code will provide you access to groups, communities, cultural tribes, clusters, the new social order. Susanne Piët is turning all her readers, professionals or not, into designers. She will initiate you, and will guide you through the world of the vrais sapeurs, hip hop, waste disposal, Christian robes, and touch on concepts such as purchase libido, street credibility and sanctuary. The Emocode can be considered the successor to De emotiemarkt (The Emotion Market, as yet not translated), which was proclaimed Dutch management book of the year in 2004.