The Essential Online Solution : The 5-Step Formula for Small Business Success

With big box stores dominating today s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts Rick Segel and Barbara Callan Bogia, The Essential Online Solution provides you with a formula for small business success that begins with the Internet. Straightforward and accessible, this one of a kind guide outlines five essential steps that will allow you to harness the power of the online world and improve your company s bottom line. The concepts and tools discussed here have been tested and proven, and even though these concepts may vary with the advent of new technology, they will always remain essential. The five essential steps covered within these pages will open your eyes to a new way of doing business in today s dynamic environment and give you an edge over the competition. Step One: Uncovering the Possibilities Step Two: Building Practical, Powerful, Professional Web sites that Work Step Three: Positioning You as the Source . . . Creating Expert Status Step Four: Creating the Buzz with Clicks and "Clends" Step Five: Sell, Sell, Sell The online world can take your business places it could never go before. But to get there, you need a firm understanding of how e commerce works. As you progress through this book, you ll discover new ways to market to, and communicate with, your customers. You ll also learn how to earn customer loyalty and become a valued resource to your customers. Each step of the way, you ll be introduced to new methods—such as blogs and podcasts—that will allow you to better service your customers, keep them more informed, and sell them more. Whether you re looking to launch a new business or improve upon an existing one, The Essential Online Solution contains the lessons and information you need to survive and thrive in today s competitive business environment. Filled with in depth insights and practical advice, this book can help any small business make the most of its online endeavors.