The Fundraising Feasibility Study : It's Not About the Money (AFP Fund Development Series)

The Fundraising Feasibility Study It s Not About the Money In depth preparation is the key to achieving a successful capital campaign. Seasoned professionals and trustees know the important role a fundraising feasibility study plays in campaign preparation. Until now, consultants closely held virtually all information about feasibility studies. The Fundraising Feasibility Study: It s Not About the Money draws back the curtain and provides, for the first time, a complete description of the feasibility study process. This is presented by senior fundraising professionals from around the United States and Canada with experience in virtually every section of the nonprofit sector. They are: William Carlton, Betty Ann Copley Harris, Simone Joyaux, Linda Lysakowski, Tony Myers, Martin Novom, Elliott Oshry, Anne Peyton, Eugene Scanlan, and Sanae Tokumura. They cover such topics as: Stepping up to the Challenge—Philanthropic Program Effectiveness Looking in the Mirror—What Is a Pre Campaign Planning Study? Standing at the Threshold—It Takes More Than a Feasibility Study to Get Ready for a Capital Campaign What Strengthens Our Institutions—Integrating Results Part of the AFP Fund Development Series, The Fundraising Feasibility Study: It s Not About the Money transforms a complicated process into an easy to understand, step by step model for success. Both the experienced philanthropic professional and the novice will gain vital information about the why, when, and how of the fundraising feasibility study. It equips both nonprofit professionals, and the consultants who serve them, with a blueprint for action. Nothing has been left out. It brims with practical advice and an expansive set of samples including two complete feasibility study reports. This handy guide is filled with nuggets of insight from nonprofit organizations of all types and sizes. Everything your organization needs to know to properly prepare for a capital campaign is here, guiding readers to look deeply into their organization s strengths, weaknesses, and overall readiness for the exciting challenges of a capital campaign.