The Good Corporate Citizen : A Practical Guide

"The calculus by which business can measure the advantages of citizenship is not the normal market calculus of profit and loss on sales. The environmental factors supporting business are not easily converted into prices and many of them are not for sale." –From the Introduction by Stephen B. Young The Good Corporate Citizen is a step by step guide to the best practices in corporate citizenship–and, specifically, corporate philanthropy–used by numerous top U.S. businesses. Through thought provoking questions, examples, and case studies, author Doris Rubenstein advises company leaders on how to guide their companies through the process of making successful choices for administration, investment, and programs. A fundraiser with more than twenty five years of experience working with America’s most respected nonprofit organizations, Rubenstein offers suggestions and identifies a variety of available options to help readers develop a corporate citizenship program that suits any size company’s needs. Included checklists cover all the possible issues faced within any given field, and a wealth of examples and case studies illustrate how policies and procedures are practiced today. The Good Corporate Citizen does not provide a cookie cutter model or template to wedge into a company structure. It does present guidance for assessing all the choices any size company has to implement a corporate citizenship plan. Each chapter in Part II can be used as a point of departure for professional learning to fully prepare colleagues and employees to sufficiently address every situation they may encounter while getting a corporate citizenship program up and running. The Good Corporate Citizen is written for real world practice, making it an essential guide for CEOs, CFOs, and owners of mid sized companies, as well as human resources directors, marketing directors, nonprofit fundraisers, chambers of commerce, and business associations.