The Investor's Paradox : The Power of Simplicity in a World of Overwhelming Choice

"We're all familiar with "choice overload," whether on a trip to the grocery store, or while flipping through satellite TV channels. And while it's human to want all of the options, the surprising truth is that the more choice we have, the less satisfiedwe are. And nowhere is this more true--or more dangerous--than in our investments. Despite the t