The One Page Business Plan : Start with a Vision, Build a Company! [With CDROM]

Introduction The One Page Business Plan® 17(2) Uses of the One Page Business Plan® 19(1) The Power and Magic of Writing 20(3) Modeling the New Idea 23(1) Interview Exercise 24(1) Why a One Page Business Plan® Works 25(2) Building a Business Is a Journey 27(3) The Vision Statement Brainstorm Exercise: Creating the Company You Want 30(2) Interview Exercise 32(1) Focus Exercise: Crafting Your Vision Statement 33(1) Examples of Vision Statements 34(2) Feedback Exercise 36(1) Summarize 37(3) The Mission Statement Brainstorm Exercise: What's in it for the customer and you? 40(2) Interview Exercise 42(1) Focus Exercise: Crafting Your Mission Statement 43(1) Examples of Mission Statements 44(2) Feedback Exercise 46(1) Summarize 47(3) The Objectives Brainstorm Exercise: What accomplishments would you like to celebrate? 50(1) Brainstorm Exercise: Where does success come from? What will it look like? 51(1) Focus Exercise: What targets will you aim for? 52(2) Focus Exercise: What does this business need to accomplish? 54(1) Focus Exercise: Crafting Meaningful Objectives 55(1) Examples of Objectives 56(1) Summarize 57(3) The Strategies Brainstorm Exercise: Key Elements to Building Your Business 60(1) Decide Which Strategies Are Appropriate for Your Business 60(1) Research Exercise 61(1) Focus Exercise: Who are your customers? How will you promote and sell to them? 62(2) Brainstorm Exercise: What's working in your company? 64(1) Focus Exercise: Critical Issues Examination 65(1) Focus Exercise: How do we get from here to there? 66(1) Focus Exercise: Crafting Meaningful Strategies 67(1) Examples of Strategies 68(1) Summarize 69(3) The Plans Brainstorm Exercise: Business-Building Projects 72(2) Focus Exercise: Integrating Objectives, Strategies, and Plans 74(1) Focus Exercise: Crafting Meaningful Plans 75(1) Examples of Plans 76(1) Summarize 77(3) You Did It! Polishing Checklist 80(1) Putting the Plan into Action 81(2) One Page Business Plan® Samples 83