The Power of Mobility : How Your Business Can Compete and Win in the Next Technology Revolution

The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution Over eighty percent of Americans above the age of five own a cell phone, most with digital cameras built in, and bundled with an e mail service specifically designed for sending those captured moments to friends and family. These consumer applications are just simple examples of mobility being built into everyday products to create tremendous new value. From a business perspective, a new technology can introduce radical changes changes so dramatic that they fundamentally change the nature of the business, the nature of the product, and the reasons why customers buy the product. When this happens, the rules of competition change. It is happening now: the Age of Mobility is upon us. How will it impact you and your business in the months and years to come? The Power of Mobility shows you how to look forward, envision the Power of Mobility in your business, and implement the steps required to turn vision into reality.?Russell McGuire, one of the telecom industry s leading strategists, details the specific actions you must take to deliver the tremendous value that mobility adds and win customers hearts and wallets. He presents a powerful framework for capturing the Power of Mobility: the Seven Steps. If you can Digitize, Connect, Evaluate, Limit, Position, Protect, and Learn, you will capture the Power of Mobility in your products, your services, and your processes. He further clarifies the power of the Seven Steps with illustrative case studies of seven companies that have successfully implemented this framework and redefined the rules of competition in their industries. The Mobility Age represents a great opportunity for businesses large and small to capture the Power of Mobility in order to create competitive differentiation and to take market share. Stories of businesses that have been crushed by the competition because they have denied the changes brought by technologies in the past will likely be repeated. You have a choice. You can wait for a competitor to lead and define the rules to his benefit and your demise. Or you can lead and set the rules if you capture The Power of Mobility now.