The Red Rooster Scare - Making Cinema American 1900 - 1910 (Paper)

LIST OF ILLUSTRATIONS ix(2) PREFACE xi(6) ACKNOWLEDGMENTS xvii Chapter 1. Trick or Treat: What "Commercial Crisis," 1900-1903? 1(19) Document 1. "Clever Moving Pictures, "Los Angeles Times (11 October 1903) 13(1) Entr'acte 1. Marketing Films as a Product Category: Brand Names and Trademarks 14(6) Chapter 2. "Pathe Goes to Town": French Films Create a Market for the Nickelodeon, 1903-1906 20(28) Document 2. "An Unexploited Field and Its Possibilities: A Chance for Good Exhibitions," Views and Films Index (6 October 1906) 37(3) Entr'acte 2. The Color of Nitrate: Pathe's "Heavenly Billboards" 40(8) Chapter 3. The French Rooster Rules the Roost, 1905-1908 48(39) Document 3. Collier, "Cheap Amusements, "Charities and Commons (11 April 1908) 73(4) Document 4. Hulfish, "A Store-Front Theater Building, "Cyclopedia of Motion-Picture Work (1911) 77(3) Entr'acte 3. A Trade Press for the "World's Greatest Show" 80(7) Chapter 4. Reclaiming the Market, Cleaning Up the Barnyard, 1907-1909 87(31) Document 5. "Music and Films," Views and Films Index (16 May 1908) 102(3) Document 6. "Earmarks of Makers," New York Dramatic Mirror (14 November 1908) 105(5) Entr'acte 4. "The Drummer and the Girl": The Sound of Music in the Nickelodeon 110(8) Chapter 5. The Perils of Pathe: "Americanize or Be Foreignized," 1907-1910 118(33) Document 7. Bedding, "The Modern Way in Moving Picture Making," Moving Picture World (13 March 1909) 140(1) Document 8. Lux Graphicus [Thomas Bedding], "On the Screen," Moving Picture World (25 December 1909) 141(2) Entr'acte 5. From "Delivering the Goods" to Adoring "Gods and Goddesses" 143(8) Chapter 6. "Our Country" /Whose Country? The Americanization Project of Early Westerns, 1907-1910 151(26) Document 9. "An American School of Moving Picture Drama," Moving Picture World (20 November 1909) 174(3) AFTERWORD: THE AMNESIA OF AMERICANIZATION 177(4) APPENDIX 181(6) NOTES 187(100) INDEX 287