Sloan, Frank A.; Smith, V. Kerry; Taylor, Donald H.

The Smoking Puzzle - Information, Risk Perception & Choice

Preface vii Acknowledgments xi Linking Information, Risk Perception, and Choice: An Economic Approach 1(24) Cognition, Perception, and Behavior: Are ``Bad Choices'' Allowed with Rational Choice? 25(21) Government Policy and Advertising as Sources of Information for Smokers 46(26) Can Smokers Expect Personal Health Signals? An Evaluation of the Health Impact of Cigarette Smoking 72(22) Determinants of Risk Perception 94(35) Do Health Shocks Influence Smoking Behavior? Cessation and Relapse Patterns in Older Adults 129(28) Personalized Health Messages and the Perceived Risks of Smoking 157(23) Risk, Longevity Expectations, and Demand for Cigarettes 180(37) Conclusions and Policy Implications 217(26) Notes 243(10) References 253(16) Index 269