The Success Case Method : Find Out Quickly What's Working and What's Not

Preface vii What is the Success Case Method and How Does it Work? 1(26) The Basic SCM Questions 6(8) Uses for the Success Case Approach 14(2) How the Success Case Method Works 16(11) The Success Case Method: Step by Step 27(20) The SCM Steps 29(11) Where the Steps Came From---The Accidental SCM Study 40(7) Focusing and Planning a Success Case Study 47(28) Envisioning Success: Creating an Impact Model 75(22) The Impact Model 76(4) Impact Model: The Beginning or the End? 80(4) Creating Impact Models 84(1) Some Impact Model Examples 85(2) State Family Welfare Agency Model 87(1) Impact Model for Pharmaceutical Sales Reps Using Laptops 88(2) Impact Model for a Beer Distributor 90(2) Impact Model for Home Healthcare Services 92(1) A Final Note on Impact Models 93(4) Using a Survey to Search for Best and Worst Cases 97(36) A High Level Look at the Survey Process 98(1) Alternatives to the Formal Survey 99(2) The Formal Success Case Survey 101(16) Devising a Scoring Scheme 117(5) Planning the Success Case Survey 122(11) Interviewing and Documenting Success Cases 133(34) Step 1: Analyze the Survey Responses to Identify Potential Success Cases 134(7) Filling Buckets: The Protocol Conceptual Model 141(10) Basic Interview Process 151(2) Documenting Success Cases 153(14) Communicating Credible and Compelling Results that Tell the Story 167(24) The Six Major Success Case Report Conclusions 169(3) The Conclusion Types Illustrated 172(14) Building Interest in SC Study Findings 186(5) Putting the Success Case Method to Work: Strategic Applications 191(18) Mining ``Gems'' from a Large And and Mature Program 193(1) Salvaging Valuable Parts from a Doomed Program 194(2) Employing a ``Rapid Prototyping'' Approach 196(2) Improving a Vital Support Program 198(1) Providing Exemplary Role Models to Teach and Motivate Others 199(1) Marketing an Initiative 200(2) Pinpointing the Specific Value of ``Soft'' Interventions 202(1) Supporting and Leveraging ``Pioneer'' Experiences 203(3) Your Turn 206(3) A A Success Case Study Final Report 209(4) References 213(2) Index 215(4) About the Author 219