The Unauthorized Guide To Doing Business the Duncan Bannatyne Way : 10 Secrets of the Rags to Riches Dragon

Acknowledgements. The Life and Times of Duncan Bannatyne. One: Anyone Can Do It. As long as you re determined, work hard and take responsibility for your company. Two: Know Yourself and Fill in the Gaps. Do your SWOT test and build your business around your strengths. Employ people with the skills and attributes you re lacking. Three: The Right Ideas Are Everywhere You Look. Take the Government s shilling and build businesses the Government s paying for; there are advantages to red tape. Change brings opportunity to quick thinking, fl exible entrepreneurs. Four: Don t Skimp on the Research. From ice cream to hotels and fi tness centres, children s nurseries and radio stations if you do your research right, you can make them all successful. Five: Plan Your Enterprise. From the back of the fag packet calculation to the big picture plan, plan, plan. Six: Never Mind the Atrium! It s all about location, location, location. Build in the right place and use all your space eff ectively. Seven: Have the Right People by Your Side. Employ the right people they re your key to success. Pay bonuses, train good staff and promote internally, but above all learn to delegate. Eight: Make Money, Expand Rapidly, Then Make More Money. A lot of nurturing and even more debt grows businesses. Borrow and make more money. Check out the competition and buy them out. Invest in other business ideas. Nine: Put Your Name Over the Door. It s your name on the line and you can t aff ord to get it wrong. Your brand and reputation keep the customers coming back, whether it s 99s or fi tness centres. Ten: Give It All Away Before You Die. Charity work and encouraging the next generation of entrepreneurs. Duncan Bannatyne and BBC s Dragons Den. Recession? What Recession? The Last Word. Notes. Reading List. Index.