Trademark Searching

The updated and expanded second edition of this classic title effectively targets both the rationale and techniques of the trademark search process. Discussion of strategy, and hands-on, tactical guidance are clearly defined in this essential introduction to the “why, when, and how” of planning search parameters, selecting the best resources, knowing when and how to choose a vendor, evaluating findings, investigating cited marks, and delivering the opinion. New in the second edition is timely coverage of the use of the Internet as a research tool; the added obligation, and special considerations of searching domain names; the impact of Web presence on trademark rights; analysis of Hilfiger and other evolving case law on both the obligation, and intent of searching; the added dimension of the need to evaluate the possibility of dilution even absent likelihood of confusion; and broadened consideration of international searching. Content Highlights • Educating the Client • Determining Descriptiveness • Menu of Search Resources • Mapping Out Search Strategy • Non-Word Marks • Identifying and Evaluating Conflicting Marks • Evaluating Domain Names • Investigating Cited Marks • Discoverability of Searches • Relevance in Determining Infringement • Searching Worldwide