Travel and Tourism Marketing

Travel and Tourism Industry 2(26) Lesson 1.1: Marketing Basics 4(5) Lesson 1.2: The Nature of Travel and Tourism Marketing 9(5) Lesson 1.3: Travel and Tourism Business Operations 14(14) Chapter Assessment 22(6) Travel Regulations and Risk 28(24) Lesson 2.1: Governing Travel and Tourism 30(5) Lesson 2.2: National and International Travel Infrastructure 35(6) Lesson 2.3: Travel Business Risks 41(11) Chapter Assessment 46(6) Travel and Tourism Careers 52(26) Lesson 3.1: Employment Opportunities 54(6) Lesson 3.2: Travel and Tourism Management 60(5) Lesson 3.3: Developing a Career 65(13) Chapter Assessment 72(6) Travel and Tourism Industry Segments 78(26) Lesson 4.1: Diverse Travelers 80(7) Lesson 4.2: Culture, Language, and Religion 87(5) Lesson 4.3: International Organizations 92(12) Chapter Assessment 98(6) Transportation and Tour Management 104(26) Lesson 5.1: Business Travel, Conventions, and Incentives 106(8) Lesson 5.2: Luxury Travel, Budget Travel, and Ecotourism 114(6) Lesson 5.3: Sports and Adventure Travel 120(10) Chapter Assessment 124(6) Business and Leisure Travel Markets 130(26) Lesson 6.1: Product Planning 132(6) Lesson 6.2: Transportation and Accommodations 138(8) Lesson 6.3: Food and Hospitality 146(10) Chapter Assessment 150(6) Travel Marketing Research 156(26) Lesson 7.1: Analyzing the Market 158(5) Lesson 7.2: Collecting Data with Technology 163(7) Lesson 7.3: Managing Marketing Information 170(12) Chapter Assessment 176(6) Travel and Tourism Technology 182(24) Lesson 8.1: Electronic Systems 184(5) Lesson 8.2: E-Commerce 189(5) Lesson 8.3: Technology Trends 194(12) Chapter Assessment 200(6) Economic Impact of Travel and Tourism 206(24) Lesson 9.1: Financial Analysis 208(6) Lesson 9.2: Pricing 214(5) Lesson 9.3: Economic Utility 219(11) Chapter Assessment 224(6) Travel and Tourism Promotion and Sales 230(24) Lesson 10.1: Promotional Plans 232(5) Lesson 10.2: Advertising and Public Relations 237(6) Lesson 10.3: Sales Promotion and Selling 243(11) Chapter Assessment 248(6) Legal Issues in Travel and Tourism 254(24) Lesson 11.1: Government Regulation 256(5) Lesson 11.2: Ethical and Legal Practices 261(5) Lesson 11.3: International Law 266(12) Chapter Assessment 272(6) Creating a Travel and Tourism Business 278(22) Lesson 12.1: Developing a Business Plan 280(4) Lesson 12.2: Risk Management 284(5) Lesson 12.3: Memorable Marketing 289(11) Chapter Assessment 294(6) Glossary 300(6) Index 306